Mexican conglomerate Uinvision continues to buy and control Black media while Black viewers are obvious to how others control their image

Mexican conglomerate Uinvision continues to buy and control Black media while Black viewers are obvious to how others control their image

TV Network’s history of racism and colorism may not bode well for website formerly owned by The Washington Post Company By Jillian Báez Two weeks ago Spanish-language television giant Univision announced its acquisition of TheRoot.com, one of the top African American news websites. Coverage of the merger was quite celebratory and echoed co-founder Henry Louis Gates’ statement that “This bold new partnership between Univision and TheRoot underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people.” But while Gates is obviously optimistic about the venture, I’m a little skeptical. Univision has some issues that no one has talked about that might impact things. For one thing, it’s digital presence, Fusion, is struggling to get traffic to its own website. Secondly, the parent company’s history as a serial consolidator and nasty habit of broadcasting racist content makes me cautious about this venture. Under Univision’s ownership, BounceTV now offers original programming including two sitcoms, a comedy show and soon its first scripted drama. Univision is the largest Spanish-language television network in the U.S. and the fifth largest network overall. A look into Univision’s history helps to make sense of the network’s acquisition of The Root. Univision emerged from a consolidation of Mexican tycoon Emilio Azcárraga’s Spanish International Network (SIN) and the Spanish International Broadcasting Corporation in 1987. Hallmark purchased Univision in 1988 and sold the network to entrepreneur Jerrold Perenchio, owner of  Mexico’s Televisa, and Venezuela’s Venevisión. In 2006, Broadcasting Media Partners acquired Univision. Currently, Univision owns the...